Despite being popular investment systems among traders, many brokerages still find it difficult to promote PAMM and Social Trading solutions. Brokers often only use websites, mentioning these money management services and displaying charts with information about the signal providers. To help brokers spread the word about these services, we have prepared a list of 7 easy ways that are known to work for traders.
Contests for money managers and providers
Brokerages are already using this engaging form of promotion to draw attention to money management systems. Online and offline contests for both signal providers and investors not only entice clients to trade more actively but also give managers an additional opportunity to promote themselves and attract new followers.
Giveaways
A giveaway can be adapted specifically for PAMM or Social Trading users. It empowers brokers to support active signal providers and encourages followers to invest more. To ensure that only active providers can participate in the bonus program, brokers can create a list of special conditions like a provider needs to have stable performance, a small drawdown, and at least 1 investor.
Bonuses
Just as giveaways, various bonus campaigns can be customized to promote money management systems. A welcome bonus can motivate experienced clients to try new services. Additionally, some brokerages use bonuses to ensure long-term performance by offering traders up to $30 000 after 6 months of consistent results. Brokers can complement this practice with the introduction of special bonuses for agents, encouraging them to promote Social Trading and PAMM.
Read more about existing bonus campaigns in the article.
Interview with successful money managers or providers
Another effective way to promote Social Trading and PAMM is creating case studies. Have interviews with successful traders who have gained significant profits using these investment solutions. Interviews can be published both on a brokerage’s social media or website, demonstrating real investment opportunities.
Highlight certain money managers, providers
A broker needs to support all signal providers and help them get new subscribers. To equally represent all managers, they can offer different categories to investors, such as “Emerging providers”, “PAMM accounts that trade crypto”, “Best traders this week”. This idea will enable brokers to present all providers and help investors make a choice.
Email newsletters
Brokers already use email newsletters to inform their clients about special offers and promote specific services. They can also use it to promote the results of successful money managers to introduce clients to their investment platforms. This practice is effective in converting leads and existing clients into users of money management systems.
B2C Expos
Finally, participation in B2C conferences can also complement digital marketing campaigns. Brokers may attract new signal providers or investors to their booth and introduce money management systems to new audiences who are more interested in investment, than hands-on trading.
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